Today, Blackframes launches THE PICKS, a new section of the site that gives you the pick the latest stuff you haven't found yet.
11 time world champion surfer, golf punk and trailblazer for the cause of the bald man, Kelly Slater seems to have it all. So why not start your own killer lifestyle apparel brand?
Outerknown is the venture of Slater and Men's designer John Moore. A true lifestyle brand for the active and adventurous, it aims to explore the relationship between function, style and sustainability. The range boasts boardshorts made from recycled fishing nets and its this attention to quality materials and sustainability that sets the brand apart from your usual action sports set.
With an ethical focus on all aspects of the supply chain, the brand is a move away from Slater's old ties to surf giant Quicksilver. As Moore explained, “We’re surfers who grew up with surf brands, but we grew out of logos. And we want to wear clothing that’s made better, fits better and looks better."
The no-logo approach is a mature step for any dude looking to upgrade their look. The palette of the casual, masculine range features earthy and base blues, olives, blacks and greys, perfect for any traveller spending time in the mountains or along the coast.
Price points start a little on the higher side, so perhaps trade in some of those old boards before investing. Bald guys - this range is for you!